{"product_id":"the-business-of-specialty-coffee","title":"THE BUSINESS OF SPECIALTY COFFEE","description":"\u003cp class=\"\" data-mce-fragment=\"1\"\u003eWhen Maxwell sent Scott a draft of \u003cem data-mce-fragment=\"1\"\u003eThe Business of Specialty Coffee\u003c\/em\u003e, he immediately knew it was a winner. Whether you want to get into the coffee business one day or have been in it for many years, there is something in this book for you. \u003cem data-mce-fragment=\"1\"\u003eThe Business of Specialty Coffee\u003c\/em\u003e is \u003cem data-mce-fragment=\"1\"\u003epacked\u003c\/em\u003e with information like no other book on the subject has ever been. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAfter a short overview to the specialty coffee industry, Maxwell dives into the basics of operating a coffee business, including discussions of margin, risk, scaling, valuation, and access to investment money. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eMarketing, market forces, branding, strategy, and coffee ethics each have their own chapters. Maxwell doesn’t leave any stone unturned while educating the reader about every angle of the coffee business. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is a must-read.\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAbout the author:\u003c\/span\u003e \u003cspan data-mce-fragment=\"1\"\u003eMaxwell is a three-time UK Barista Champion \u0026amp; three-time world finalist. Maxwell is founder of Colonna Coffee, co-author of \u003cem data-mce-fragment=\"1\"\u003eWater for Coffee\u003c\/em\u003e with Christopher H. Hendon, and author of the \u003cem data-mce-fragment=\"1\"\u003eCoffee Dictionary\u003c\/em\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Prodigal Coffee","offers":[{"title":"Default Title","offer_id":44530378113263,"sku":"Z-BK-BusOfSpecCof","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0648\/2604\/8751\/files\/1080_Max_Book_Edit_2.jpg?v=1708991144","url":"https:\/\/getprodigal.mom\/products\/the-business-of-specialty-coffee","provider":"Prodigal Coffee","version":"1.0","type":"link"}